In 2010, Facebook hosted it's largest developers conference since the platform launched a few years prior. The developer community has always been integral to Facebook's growth, and this was the first time that third parties could really tap into the power of the largest social network.
I partnered with designer Ben Barry to conceive and produce the look, feel, and story behind the event. We also partnered with many teams internally for the interactions within the environment.
The multimedia installation was done by Grant Davis, and we contracted designer/developer Wayne Fan on many of the data visualizations in the space.
We installed a 60 foot projection screen that was visualizing data from variety of sources. Musical playlists, location check-ins, global friend requests, tagged photos...all brought to life on the big screen.
Grant Davis was manning all of the projections. He made sure everything ran smooth and there were no technical glitches.
Along with designing a lot of the visual graphics for projects, Ben Barry and I physically made a lot of the pieces inside the space. We used simple plywood, sawhorses, and other industrial materials to create the atmosphere inside the space.
We also screen printed illustrations on the table tops at the Analog Research Lab.
Ben Barry wrote a simple Processing script that allowed us to create these node illustrations. We created several icons that represented the potential verticals that developers could tap into via the social graph.
After creating the digital artwork, we produced them in a variety of media and also created printed take-away posters.
The name tags also served the dual function of being the event brochure. Attendees names were printed on an angle so they would appear straight while hanging from their necks, and they would flip up and open to reveal the content.
Stickers were also produced so attendees from different industries could identify where they're from, ie; developer, designer, VC, etc.
Along with the printed brochures, we also created a simple mobile site that had additional details about the conference, and other fun easter eggs about the event.
Along with hand printing the plywood table tops, we commissioned illustrations to be directly printed on glass.
Illustration: Mikey Burton
illustration: Jess3
illustration: Christian Helms