Serendipity

The heart of facebook is about enriching people's relationships. This video shows how the product facilitates serendipity by sharing your location with your friends with Facebook Places.

This video was created for the launch of the new Places product, and was aired via livestream of the press event. It was also distributed digitally to drive awareness of the new product's value proposition. 

Designer Ben Barry and I worked on the narrative for several spots like this, and we teamed up with filmmaker Peter Jordan to produce the films.