pin.it/dogpark
       
     
Designing a Dog Park
       
     
 The pet owners had a blast teaching their dogs new tricks and taking photos with them. 
       
     
 They shared their wonder-dogs new abilities to twitter, instagram, and facebook under the hashtag  #pinterventions .   Not only were they proud of their pooches, but by sharing, they helped us raise awareness of the campaign organically. 
       
     
Yappy-Hour
       
     
Treat yo-self
       
     
Cat-a-pult
       
     
Printed Pins
       
     
       
     
       
     
Pinterventions: Turning the Mundane into the Magical

Pinterest is a visual bookmarking tool, designed to help people find creative inspiration and easily do those things in real life. 

Pinterventions is an experiential marketing campaign, created to show people how they can turn inspiration into action by bringing Pins to life. For the inaugural event, we transformed an ordinary dog park in Boston into an extraordinary DIY dog carnival. 

Lead writer Mackenzie Geidt Huynh and I came up with the initial concept and creative direction. We teamed with marketing lead Christine Cassis, designer Morgan Keys, and the team at sched.org to produce the event. 

 

pin.it/dogpark
       
     
pin.it/dogpark

Fenced dog runs are a great place for dog owners to socialize their pets. However, most of them are nothing more than an enclosed field. 

We started by creating a board of our favorite DIY dog agility pins. They ranged from training obstacles to dog houses, and we even made a fun photo booth for the pets and their owners. 

see the board here: pin.it/dogpark

Designing a Dog Park
       
     
Designing a Dog Park

Once I knew what we wanted to build, I made a Sketchup model to layout each installation. I rendered each object in 3D, so we could create a fluid obstacle course yet still have room for the pups to run free. 

Taylor McKnight led the amazing crew on the ground in Boston, and they hand built each of the pins. 

 The pet owners had a blast teaching their dogs new tricks and taking photos with them. 
       
     

The pet owners had a blast teaching their dogs new tricks and taking photos with them. 

 They shared their wonder-dogs new abilities to twitter, instagram, and facebook under the hashtag  #pinterventions .   Not only were they proud of their pooches, but by sharing, they helped us raise awareness of the campaign organically. 
       
     

They shared their wonder-dogs new abilities to twitter, instagram, and facebook under the hashtag #pinterventions

Not only were they proud of their pooches, but by sharing, they helped us raise awareness of the campaign organically. 

Yappy-Hour
       
     
Yappy-Hour

We hosted "Yappy-Hours", and served Pinterest inspired refreshments and DIY dog treats to show other use cases for Pinterest.

Treat yo-self
       
     
Treat yo-self

This Pin is a self-serve DIY treat dispenser that the dogs went bananas over. 

Cat-a-pult
       
     
Cat-a-pult

Fetch, medieval style. No, we did not launch actual cats.

Printed Pins
       
     
Printed Pins

Pins of each installation were printed and handed out so visitors could find the inspiration board and build their own Pins at home.

       
     
Engaged owners

Not only were the pets really into everything, but the owners became really engaged as well. They learned how to train their dogs on each obstacle.